Last week I had a fantastic conversation with a professor who teaches sales and marketing on the university level. We discussed perception vs. reality in sales within our world which is full of real and wishful “influencers.” Bottom line is influencers talk at their audience, as that is their deal, they influence. In the world […]
As interactive social media continues to increase its marketplace impact, where does that leave the traditional web site? Should you have one? The answer is, ‘it depends.’ Yes, to a web site if you have a web site that weaves together other social media, as well as offers current information. If your site does, then […]
I’m a huge fan of Seth Godin. This certainly isn’t the first quote of Godin’s that has surfaced within the blog posts on this site. While Mr. Godin is all about marketing, his thoughts expand far beyond just that topic. I promise you, if you read his posts and/or books you’ll pull great information from them, […]
The brief article, linked to below, is an interesting read regarding customer service, and includes this very valid statement, “There is only one customer, the one in front of you.” Click here to read the article.
I believe both nonprofits as well as for profits often confuse sales, marketing and engagement. Or even more challenging weight engagement last. The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact. Social media absorbs so much of our time these days. One of the great […]
Social media is here to stay and often I am asked the question of whether it is for marketing or fundraising. My answer is both as marketing and fundraising meld into one. If you are a small, or even medium sized nonprofit you are already understaffed so the trend of fund development melding with marketing […]
I was reading a blog the other day about social media marketing. It occurred to me how similar social media marketing and connecting professionally/personally are. I believe two points in the blog post I read are particularly important to remember: Numbers and quality should not be individualized. (If you lose quality you will eventually […]
“Procrastination is opportunity’s assassin.” ~Victor Kiam Pull the trigger. There is a bigger risk than your perceived fear of failure. The biggest risk you take in not pulling the trigger is the risk of missing out completely to someone who did. Every moment you put off procrastinating picking up the phone or having a face […]