I was reading a blog the other day about social media marketing.  It occurred to me how similar social media marketing and connecting professionally/personally are.  I believe two points in the blog post I read are particularly important to remember:

Numbers and quality should not be individualized.   (If you lose quality you will eventually lose numbers.)

Frequency of engagement counts.

All this is to say if you are overextended and telling yourself you are “maximizing” your time, you are kidding yourself.  Being over extended will lead to numbers overtaking quality and a lower sense of engagement from those you believe (falsely) you are connecting with.  It really is that simple.





The blog referenced above follows: