#1 Workforce Attraction Resource in Manufacturing

The number one workforce attraction resource isn’t money, although money is up there, it is social media.  If you don’t have a social media recruiting strategy, you are spending more time and money then you need to in recruiting.  Stop using your words and burning your time. Connect to potential new employees by meeting themContinue reading “#1 Workforce Attraction Resource in Manufacturing”

Marketing vs. Engagement

I believe both nonprofits as well as for profits often confuse sales, marketing and engagement.  Or even more challenging weight engagement last.  The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact.   Social media absorbs so much of our time these days.  One of the greatContinue reading “Marketing vs. Engagement”

Social Media…Marketing or Fundraising?

Social media is here to stay and often I am asked the question of whether it is for marketing or fundraising.  My answer is both as marketing and fundraising meld into one.  If you are a small, or even medium sized nonprofit you are already understaffed so the trend of fund development melding with marketingContinue reading “Social Media…Marketing or Fundraising?”

How Your Life Is Like Social Media

I was reading a blog the other day about social media marketing.  It occurred to me how similar social media marketing and connecting professionally/personally are.  I believe two points in the blog post I read are particularly important to remember: Numbers and quality should not be individualized.   (If you lose quality you will eventuallyContinue reading “How Your Life Is Like Social Media”