#1 Workforce Attraction Resource in Manufacturing

social media.jpgThe number one workforce attraction resource isn’t money, although money is up there, it is social media.  If you don’t have a social media recruiting strategy, you are spending more time and money then you need to in recruiting.  Stop using your words and burning your time. Connect to potential new employees by meeting them where they are via social media.

  1. People relate to those they see as having commonality with themselves.  Have a current employee in a gorilla marketing video for your manufacturing facility and post it.  Not only will you see organic sharing of it, the shares will be right to your target audience.
  2. Management vs. Workers.  Human nature propels a very us vs. them dynamic be it in sports, school rivalry, politics, management vs. workers, etc.  Who is doing your outreach, is it someone your target audience will work alongside with, or answer to?  Connecting to someone that you’ll work alongside presents a potentially higher level of trust. BIG difference in seeing a picture of a supervisor vs. a picture of a group of co-workers on Instagram.
  3. Quit saying and/or writing things like ‘it’s not your grandfather’s factory,’ no matter what age of worker you are trying to attract.  Why?  Because when you do so you’ve automatically planted ‘the past’ into prospects minds.  You’ve also planted the idea that there was something wrong when a prior generation did the work.  Both reference points are negative.  Pictures/videos through social media will automatically convey the setting you are looking to engage others in.  Let the pictures/video do the work for you.