“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” ~Conrad Hilton I find it shocking how many people you can actually hand the keys to success to and they still do not get in the car and drive. So what if you can’t move the car […]
You Are The Company You Keep
You are influenced most by those you surround yourself with. This includes your clients and/or customers. Combine this with Pareto’s Law (80/20 rule) and it becomes very apparent that you need to pick/target customers and clients carefully. Sales and marketing goes beyond just garnering as much new business as possible. The reason being, your customer service […]
Sale = Relationship
“You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” ~Patricia Fripp
One Size Does Not Fit All
We no longer live in a static market. So it is wise to not operate as if we do. This truth is amplified when it comes to sales and marketing. While in the past it was possible to do the same thing over and over and expect the same results, this is no longer the case. Again, because […]