As interactive social media continues to increase its marketplace impact, where does that leave the traditional web site? Should you have one? The answer is, ‘it depends.’
Yes, to a web site if you have a web site that weaves together other social media, as well as offers current information. If your site does, then you are on the right path. The benefit can equate to consumer confidence. Depending on price points and messaging, consumers often feel a level of comfort in a media source, in this case a web site, that has a more traditional stability.
No to a web site if you have a site that no longer looks contemporary, is out dated, and/or is not intuitive in navigation. Such a site will undermine and errode your brand.
Depending on the size of your organization, you may or may not have time to create and update all social media platforms. It is much better to err on targeting one or two and doing them well, rather than doing multiple platforms poorly.
