If you ask your boss or those you manage/lead, what their performance strategy is, what do you anticipate hearing? If you ask yourself what your performance strategy is, what is your answer? Who is setting the tone, and bar, relating to performance strategies in your organization?
The More Women In Leadership Roles, The Better The Company Does
I saw the following earlier today… I wondered if this was an opinion or a fact. I came across the following, Women In Leadership=Better Company Results . Within the article, I found the following most compelling, “They examined 16 different “competencies,” like taking initiative and driving for results, and found that women rated higher than men in 12 of the categories. When it came to total leadership strength, “at every level, more women were rated by their peers, their bosses, their direct reports, and their other associates as better overall leaders than their male counterparts — and the higher the level, the wider that gap grows.”” So the question is, in a world that places high value and great demand on corporate and organizational profits along with return on investment, why aren’t we hiring more women to up our game?
Marketing vs. Engagement
I believe both nonprofits as well as for profits often confuse sales, marketing and engagement. Or even more challenging weight engagement last. The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact. Social media absorbs so much of our time these days. One of the great draws of social media is it makes us feel engaged in both our own life and with others. It is easy, immediately gratifying and of little to no expense, monetarily to us. So that is your competition. Sectors, let’s take the food industry, see market share shrinking, even though we’ve never seen more choices on the shelves. Why? Because the donor, client or consumer doesn’t care if you’ve created tens of options. In fact it can be feel oppressive to decide when we are already overwhelmed with a lengthy to do list. It reminds us you are thinking of everybody, and we want to feel special. What we want is immediate gratification and to feel as if you are speaking to us as individuals. The day of mass marketing’s return on investment is coming to a close. If you can’t engage your target audience, making them feel as if you are talking only to them, or providing them with a special benefit, cost and/or return on their investment, quite frankly you are sunk.
When Works Return On Effort Sucks
We are always hearing the return on investment (ROI) term thrown about at work, sometimes at home as well. But what about return on effort (ROE)? ROE is the heart on soul needed to maximize ROI. But when was the last time you, or you had your employees clearly write out their desired ROE? Most everyone knows what their job is. And we all identify with what we are paid, the tangible. More important however is the intangible, the ROE. If we do not define what it is we are looking for regarding the return for/on our effort, we certainly cannot expect anyone else to identify it. And that is when trouble and a lack of fulfillment can kick in. Take a moment, an hour, a day or whatever it takes to define what you are looking for your ROE to be. The sooner you define it, the sooner you will be a major player in the company’s overall ROI.