The More Women In Leadership Roles, The Better The Company Does

I saw the following earlier today… I wondered if this was an opinion or a fact.  I came across the following, Women In Leadership=Better Company Results .  Within the article, I found the following most compelling, “They examined 16 different “competencies,” like taking initiative and driving for results, and found that women rated higher than men inContinue reading “The More Women In Leadership Roles, The Better The Company Does”

Marketing vs. Engagement

I believe both nonprofits as well as for profits often confuse sales, marketing and engagement.  Or even more challenging weight engagement last.  The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact.   Social media absorbs so much of our time these days.  One of the greatContinue reading “Marketing vs. Engagement”

When Works Return On Effort Sucks

We are always hearing the return on investment (ROI) term thrown about at work, sometimes at home as well.  But what about return on effort (ROE)?  ROE is the heart on soul needed to maximize ROI.  But when was the last time you, or you had your employees clearly write out their desired ROE? MostContinue reading “When Works Return On Effort Sucks”