Marketing vs. Engagement

I believe both nonprofits as well as for profits often confuse sales, marketing and engagement.  Or even more challenging weight engagement last.  The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact.   Social media absorbs so much of our time these days.  One of the greatContinue reading “Marketing vs. Engagement”

Social Media…Marketing or Fundraising?

Social media is here to stay and often I am asked the question of whether it is for marketing or fundraising.  My answer is both as marketing and fundraising meld into one.  If you are a small, or even medium sized nonprofit you are already understaffed so the trend of fund development melding with marketingContinue reading “Social Media…Marketing or Fundraising?”