Nonprofit – Strategic Alignment & Results

Marketing vs. Engagement

I believe both nonprofits as well as for profits often confuse sales, marketing and engagement. Or even more challenging weight engagement last. The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact. Social media absorbs so much of our time these days. One of the greatContinue reading “Marketing vs. Engagement”

Financing Isn’t The First Step, It’s The Last

I was in a meeting with a foundation a couple of weeks ago and the conversation turned to bringing in more assets for nonprofits. That is nothing new, I do work with a lot of nonprofits raising money. Our discussion transitioned into the propensity of nonprofits chasing dollars rather than raising dollars. An all too commonContinue reading “Financing Isn’t The First Step, It’s The Last”