I believe both nonprofits as well as for profits often confuse sales, marketing and engagement. Or even more challenging weight engagement last. The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact. Social media absorbs so much of our time these days. One of the great […]
I was in a meeting with a foundation a couple of weeks ago and the conversation turned to bringing in more assets for nonprofits. That is nothing new, I do work with a lot of nonprofits raising money. Our discussion transitioned into the propensity of nonprofits chasing dollars rather than raising dollars. An all too common […]
So often I talk with nonprofits about building their financial resources and so often they do not have a plan to do so. Strategic planning and an annual plan often exist, but for some reason no fund development plan does. This always intrigues me, as how do you know how much to raise, when and […]
First of all, I love Guidestar. I feel they provide an invaluable service within the nonprofit sector. The picture below is one I found on their Pinterest board. Capacity is a primary issue in the nonprofit world. Do you know your capacity within your field of service, immediate and larger geography? How can you successfully plan […]
Would you give a store money if they couldn’t tell you what use/product/service you’d get in return and the related value? Well the same thought process applies to donors and funders. Don’t ask for money unless you can also provide a strategy and clear value.