I believe both nonprofits as well as for profits often confuse sales, marketing and engagement. Or even more challenging weight engagement last. The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact. Social media absorbs so much of our time these days. One of the greatContinue reading “Marketing vs. Engagement”
Would you give a store money if they couldn’t tell you what use/product/service you’d get in return and the related value? Well the same thought process applies to donors and funders. Don’t ask for money unless you can also provide a strategy and clear value.