What lens are you looking through? If you are talking about bringing people into your community to live, or engaging people in their work in your company, are you looking through your lens or their’s?  If you’re not sure, just look at your results.

I once consulted to an international nonprofit that focused on advocacy, education and change through action. They had all the tools they needed. When I look at their progress today I see clearly other organizations focused on the same or similar causes have ‘lapped’ them.  Why?  Because they are looking through their lens, not the lens of those they want to engage.

If you want to reach your goal, and if that goal involves engaging others, the path to sustainable success is meeting folks where they are, not where you wish them to be.