Donor retention is often the greatest overlooked opportunity.  I saw the graphic and article below and was reminded how timeless the message is!  Look at the difference in attrition between commercial business and nonprofits.  That is a lot of money left on the table.

http://www.frogloop.com/care2blog/2013/2/11/strategies-to-increase-nonprofit-donor-retention-rates.html?lastPage=true&postSubmitted=true 

NonprofitDonorRetention